Why moui?

Organizations love collecting data. So much that sometimes they do it without telling you.

In an AI-saturated world, much data is passively extracted, and self-report remains one of the few forms where people speak in their own terms. Collecting self-reported data is essential to the future of our society, but unfortunately, things haven't evolved much.

From pen and paper questionnaires, we moved to "digitalized questionnaires" and have been stuck there for decades. On the other hand, people are scrolling down incessantly, looking for the dopamine hit. They are not interested in filling out questionnaries from the 80s. They (we) want experiences.

But these are different times, and they pose both challenges and possibilities. This is the time to ask differently—through interactive storytelling platforms that invite people to share their narratives, not just check boxes; through gamified research experiences that feel like meaningful conversations, not data extraction.

Imagine platforms that create reciprocal relationships where participants gain insights about themselves while sharing their stories. Tools that help audiences see themselves reflected and valued in the research process. Human-centered AI that amplifies voices rather than just analyzing them.

We are creating moui to help orchestrate these new kinds of data interactions between users and organizations. Simple interfaces that delight users through creative use of emerging technologies—not to dazzle, but to create genuinely empathetic research experiences.

We are creating moui to get insights for the road ahead.

Impressum

moui is a brand of Sensata Research GmbH, a company based in Berlin, Germany.

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Sensata Research GmbH
Kanzowstr. 6
10439 Berlin, Germany
info@moui.co